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THE CAVENDISH LONDON hotel is holding a free hog roast on Sat 4th September to celebrate the Jermyn Street party.

“The Art of Being British” is the first street party to be held by the Crown Estate and the Jermyn Street Association – they have teamed to celebrate the area’s quintessentially British traditions.

Home to London’s most historic shirtmakers, bootmakers and quaint foodstores, Jermyn Street has always retained flair and elegance.

And it’s the perfect place for you to experience “Britishness” in every sense.

Beau Brummell set the elegant style of Jermyn Street that's lived on since the 18th century

• Beau Brummell was the 18th century “dandy” – an elegant English gentleman – who would strut down Jermyn Street and parade his shirts, boots and suits for all to admire
• Exquisite London food emporiums Fortnum & Mason and Paxton & Whitfield have also catered for classic British tastes since the 18th century
• The Cavendish London was made famous in 1902 when it was taken over by the celebrity “Queen of Cooks” of her time, Rosa Lewis. She served up classic British menus to royal and high-powered guests including Sir Winston Churchill’s family, Edward VII and wealthy trade merchants

About The Art of Being British street party

Time: 12pm-5pm
Where? Jermyn St, behind Fortnum & Mason’s in Piccadilly
Food at The Cavendish London hotel: Hog roast outside [free]; afternoon tea and summer menu inside at Petrichor.

Facebook.com/The-Cavendish-London
Twitter: @cavendish_hotel

Jermyn Street will be traffic-free and open to the public, so you can stroll around enjoying exquisite British cheeses by Paxton & Whitfield, a tea-tasting session with world-renowned experts from Fortnum & Mason, and live music performed by the Royal Academy of Music.

Jermyn Street will also host a catwalk, where many of the local clothing stores will showcase their sense of style and craftsmanship.

There will be a puppet show and an area dedicated to the art of storytelling, a sports car display and a fantastic selection of cafés, bars and restaurants. These include Franco’s, Getti, Green’s, Quaglino’s, and of course, Petrichor at The Cavendish London, where you can indulge yourself in our summer menus or a traditional afternoon tea with a modern twist in a great atmosphere.

The Cavendish London is on Facebook or Twitter and will run regular updates of The Art of Being British party.

Or, book a room and experience the quintessentially British treatment at The Cavendish London! www.thecavendishlondon.com
Call +44 (0)20 7930 2111 for reservations or for more information

More info and map

Notes to editors:
The hotel was named The Cavendish in 1836 and the lease was taken over in 1902 by celebrity chef of her time Rosa Lewis. It is rumoured Edward VII helped her with the initial £5,000 investment.

Rosa was renowned in London and Paris for her exemplary hospitality and quality British food, and this lives on at the award-winning 4-star hotel today.

An independent 230-bedroom hotel, The Cavendish London has a contemporary British style and is within a few minutes’ walk of the UK’s top tourist attractions such as Big Ben, Piccadilly Circus and Buckingham Palace.

The popular tourist and London business hotel is also close to designer shopping in Mayfair and the West End.
•    Gold awarded by Green Tourism London for sustainability
•    Holds an AA rosette for its modern British restaurant Petrichor
•    Gold winner of Visit London 2009 for Outstanding Service
•    91% rating on TripAdvisor.com

The Cavendish London’s vision:
To be the best four-star hotel in central London with special people creating special experiences.

The hotel exceeds guests’ expectations, creating memorable experiences day in and day out – The Cavendish London is in TripAdvisor’s top 50 list of 1,058 London hotel reviews.

More information on the party: http://www.jermynstreet.net/jermynstreet/news

Facebook.com/The-Cavendish-London
Twitter: @cavendish_hotel

London, Aug 2, 2010:

THE CAVENDISH LONDON has invested in social media network training for its hotel staff with the help of William Murray Communications.

The Piccadilly hotel was made famous in 1902 when it was taken over by Rosa Lewis – the chef for Winston Churchill’s family. It has now embraced Facebook, Twitter and LinkedIn to create communities around its historic brand. It will also use social media to drive direct room bookings online.

The Cavendish London, located opposite Fortnum & Mason on Jermyn Street, called in William Murray to help it engage more effectively with customers, to create more online buzz for the brand and increase traffic to www.thecavendishlondon.com.

William Murray, an award-winning communications agency for food, drink and hospitality, is to implement a three-step social media strategy, which includes a social media workshop to guide staff through online tools, social media etiquette and effective content writing.

The London-based agency, founded 23 years ago, will take over traditional PR and communications for The Cavendish London with immediate effect.

Notes to editors:
The hotel was named The Cavendish in 1836 and the lease was taken over in 1902 by celebrity chef of her time Rosa Lewis. It is rumoured Edward VII helped her with the initial £5,000 investment.

Rosa was renowned in London and Paris for her exemplary hospitality and quality British food, and this lives on at the award-winning 4-star hotel today.

An independent 230-bedroom hotel, The Cavendish London has a contemporary British style and is within a few minutes’ walk of the UK’s top tourist attractions, such as Big Ben, Piccadilly Circus and Buckingham Palace.

The popular tourist and London business hotel is also close to designer shopping in Mayfair and the West End.
• Gold awarded by Green Tourism London for sustainability
• Holds an AA rosette for its modern British restaurant Petrichor
• Gold winner of Visit London 2009 for Outstanding Service
• 91% rating on TripAdvisor.com

The Cavendish London’s vision:
To be the best four-star hotel in central London with special people creating special experiences.

The hotel exceeds guests’ expectations, creating memorable experiences day in and day out – The Cavendish London is in TripAdvisor’s top 50 list of 1,058 London hotel reviews.

Facebook link: http://bit.ly/d17R20
Twitter: @cavendish_hotel

NOW IS the time to put a social media strategy in place. With 500 million active Facebook users globally, the need for getting your brand seen by your customers is even greater.

William Murray Communications has launched a fast-track way to start right now. At a time when marketing budgets are working harder than ever, Social media for business should be part of your strategy.

Contact digital and social media director Bernadette Costello for an initial chat about your online needs. +44 (0)20 8256 1360.

One could be forgiven for thinking April Fools day was upon us with the recent story in the press about ‘the double banana’.  Organisers of a charity fun run stumbled across the freakish fruit amongst a batch of bananas distributed free to runners of the race.  When they peeled back the skin, they found two bananas crammed tightly together like two fingers of a Twix! Ironically, the fruit was uncovered only the day before the run in London’s Hyde Park billed ‘Beat the Banana’ – a race in which runners compete to overtake an athlete dressed as a banana.

With twice the fruit, and therefore twice the amount of skin, my advice  - should anyone be lucky enough to get their mitts on one of these bizarre bananas  – is to discard of the skin with caution.  More skin equals more ‘slip potential’ which equals more embarrassment for the victim!  Tread carefully!

I may have got the winner and second place at The Grand National, but I think the real winners have to be Jockey Club Catering! With over 9,000 bottles of Champagne, 220,000 pints of beer and 100,000 cups of tea and coffee consumed during the 3-day event this truly is a demanding hospitality event – I wouldn’t want to be one of the many nursing sore feet the following day!

Last week’s team-up between Heston Blumenthal and The Sun prompting readers to lick the page for a taste of flavoured newsprint may have been an April fool, but a feature in today’s paper should make those who did lick the page feel a bit better. In Heston’s new programme – Heston’s Feast, which begins tonight – celebrity diners at his Willy Wonka inspired feast will be treated to ‘lickable wallpaper’ among other delights.

Viewers should stay tuned for an array of forgotten favourites –  including that well-known dish of spam fritters with, er truffle, in the seventies school themed episode later in the series.

With 72 days, 6 hours and  25 minutes until the World Cup kicks off in South Africa, it’s not just the fans and players that are counting down. The UK’s food and drink brands – including Mars, Carlsberg, Heineken, Kit Kat and Coca-Cola – are getting excited too.

This week’s Grocer, which summarised the tactics of some of the big food and drink brands, was interesting reading. Budweiser will be launching a limited edition pint can and trophy bottle; Kit Kat is launching a ‘cross your fingers’ campaign, and Carlsberg is on tour with a bus which lets fans record a motivational message which may get played at the tournament.

Here’s to a summer of football and fun food-marketing.

Social networking are the words on everyone’s lips at the moment, and not just to keep up with who’s dating who, who did what on the weekend and chatting with friends. Social networking has crossed the border into business territory with an increasing number of organisations using the online platform to interact and engage with current and potential customers.

Food and drink companies such as Coca-Cola (3,693,276 fans on Facebook) and Whole Foods (1,358,457 followers on Twitter) are embracing the social networking tools. Is yours?

The Times reported today that the Government is to reverse its ban on product placement, allowing broadcasters for the first time to advertise products within their own programmes. Experts believe this move could raise up to £100million a year for the channels involved, such s ITV, Channel 4 and Five, so it looks like TV networks have just been given a huge helping hand during these touch times.

Doctors revealed today that women like Victoria Beckham whose thighs are less than 60cm have a higher risk of heart disease and early death. Good news for all those gym bunnies!

The findings were announced on The British Medical Journal website, after experts studied 3,000 individuals and spent 20 years analysing both men and women’s body shapes and the impact this has on their health. It was found that smaller thighs for both men and women increased the chance of heart troubles but the exact reason for this relationship was unclear.