Celebrating 23 years of helping our clients grow their businesses

PRIME MINISTER David Cameron is at war with supermarkets over cut-price booze deals that are turning town centres into the “Wild West”.

According to the Daily Mail, Cameron says high-street deals are now so low that a pint is less than 50p. Cheap alcohol fuels a “pre-load” mentality where drinkers get drunk before going out, he adds.

So how do government and drinks industries work together? Initiatives of the drinks industry to sell and market alcohol responsibly include:

Are high street booze deals the only cause of "Wild West" town centres?

➢    The Portman Group [www.portmangroup.com]

“We work with drinks producers to raise standards of alcohol marketing.  We challenge companies to be socially responsible and inspire them to achieve best practice.”

➢     DrinkAware

Drinkaware provides consumers with the facts about alcohol to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness of alcohol and affect positive change.

[www.drinkaware.co.uk]

➢    The Responsible Drinks Retailing Awards

Launched by Off Licence News in 2003, the Responsible Drinks Retailing Awards and Conference have become established as one of the most credible initiatives for the drinks industry.

This year’s conference and awards will be taking place on Wednesday 10th November at The Sheraton Park Lane Hotel, London.

[www.responsibledrinksretailing.co.uk]

Responsible winners in 2009
Pub Company: JD Wetherspoon
Pub: The Globe Inn, Chichester, West Sussex
Independent Retailer: TheDrinkShop.com
Supermarket chain: Asda

THE CAVENDISH LONDON hotel is holding a free hog roast on Sat 4th September to celebrate the Jermyn Street party.

“The Art of Being British” is the first street party to be held by the Crown Estate and the Jermyn Street Association – they have teamed to celebrate the area’s quintessentially British traditions.

Home to London’s most historic shirtmakers, bootmakers and quaint foodstores, Jermyn Street has always retained flair and elegance.

And it’s the perfect place for you to experience “Britishness” in every sense.

Beau Brummell set the elegant style of Jermyn Street that's lived on since the 18th century

• Beau Brummell was the 18th century “dandy” – an elegant English gentleman – who would strut down Jermyn Street and parade his shirts, boots and suits for all to admire
• Exquisite London food emporiums Fortnum & Mason and Paxton & Whitfield have also catered for classic British tastes since the 18th century
• The Cavendish London was made famous in 1902 when it was taken over by the celebrity “Queen of Cooks” of her time, Rosa Lewis. She served up classic British menus to royal and high-powered guests including Sir Winston Churchill’s family, Edward VII and wealthy trade merchants

About The Art of Being British street party

Time: 12pm-5pm
Where? Jermyn St, behind Fortnum & Mason’s in Piccadilly
Food at The Cavendish London hotel: Hog roast outside [free]; afternoon tea and summer menu inside at Petrichor.

Facebook.com/The-Cavendish-London
Twitter: @cavendish_hotel

Jermyn Street will be traffic-free and open to the public, so you can stroll around enjoying exquisite British cheeses by Paxton & Whitfield, a tea-tasting session with world-renowned experts from Fortnum & Mason, and live music performed by the Royal Academy of Music.

Jermyn Street will also host a catwalk, where many of the local clothing stores will showcase their sense of style and craftsmanship.

There will be a puppet show and an area dedicated to the art of storytelling, a sports car display and a fantastic selection of cafés, bars and restaurants. These include Franco’s, Getti, Green’s, Quaglino’s, and of course, Petrichor at The Cavendish London, where you can indulge yourself in our summer menus or a traditional afternoon tea with a modern twist in a great atmosphere.

The Cavendish London is on Facebook or Twitter and will run regular updates of The Art of Being British party.

Or, book a room and experience the quintessentially British treatment at The Cavendish London! www.thecavendishlondon.com
Call +44 (0)20 7930 2111 for reservations or for more information

More info and map

Notes to editors:
The hotel was named The Cavendish in 1836 and the lease was taken over in 1902 by celebrity chef of her time Rosa Lewis. It is rumoured Edward VII helped her with the initial £5,000 investment.

Rosa was renowned in London and Paris for her exemplary hospitality and quality British food, and this lives on at the award-winning 4-star hotel today.

An independent 230-bedroom hotel, The Cavendish London has a contemporary British style and is within a few minutes’ walk of the UK’s top tourist attractions such as Big Ben, Piccadilly Circus and Buckingham Palace.

The popular tourist and London business hotel is also close to designer shopping in Mayfair and the West End.
•    Gold awarded by Green Tourism London for sustainability
•    Holds an AA rosette for its modern British restaurant Petrichor
•    Gold winner of Visit London 2009 for Outstanding Service
•    91% rating on TripAdvisor.com

The Cavendish London’s vision:
To be the best four-star hotel in central London with special people creating special experiences.

The hotel exceeds guests’ expectations, creating memorable experiences day in and day out – The Cavendish London is in TripAdvisor’s top 50 list of 1,058 London hotel reviews.

More information on the party: http://www.jermynstreet.net/jermynstreet/news

Facebook.com/The-Cavendish-London
Twitter: @cavendish_hotel

Then come and work with William Murray and you’ll be rubbing shoulders with the crème-de-la-crème of chefs.

An award-winning PR and communications agency, William Murray runs trade and consumer campaigns across all media platforms. We’ve worked with Hell’s Kitchen stars including Marco Pierre White and Jean-Christophe Novelli, as well as chefs Michel Roux Junior and Glynn Purnell.

Work with masterchefs like Jean-Christophe Novelli

We are now looking for a senior account manager with an eye for detail, ideas by the dozen and a passion for food, drink and hospitality.

You’ll work on a range of major accounts for print, trade, consumer, TV and social media. In return for your previous experience as a PR account manager, we promise you a fast-track career progression in a top 100 agency.

Interested?
Persuasive?
Great writing skills?
Organised?
And above all, fun to work with?
Then we’d like to hear from you.

To apply for the role of senior account manager at William Murray:
Please send us an email telling us your proudest PR achievement to date, along with your CV and salary expectations to Judith Williamson: Judith@williammurray.co.uk
For further questions call +44 (0)20 8256 1360.

William Murray location
William Murray’s office is in East Croydon -  just 15 minutes from Victoria and London Bridge and with some of the best shopping facilities in the South East.

Package
We offer a competitive salary, on-going training and flexible benefits.

William Murray worked closely with client Elior UK to launch the new 5th View Seafood Bar on the fifth floor of Waterstone’s on Piccadilly at a successful event last night.  The fantastic venue has been transformed into a relaxed and sumptuous environment with a superb food and drinks offering, thanks to an impressive refurbishment project undertaken by Elior UK.  It now occupies the entire fifth floor of the Waterstone’s building, making the most of the great space and magnificent views across London’s West End.

Best wishes to Lara, who today leaves the fold to start her maternity leave. We’re sad to see her go, but we’re all very much looking forward to meeting the latest addition to the William Murray team!

Earlier this year, the Bel Cheese Academy launched a competition offering chefs in cost sector catering, restaurants, hotels and pubs across the UK the exclusive chance to spend a day with Michelin and 5AA Rosette award-winning French Chef Jean-Christophe Novelli at the Bel Cheese Academy.

On Tuesday 29 September, the five lucky winners tested their skills in the presence of the nation’s favourite chef.

It was all smiles at Ashcombe School, Dorking last Thursday when our client Tony Davison of Marlow Foods handed over the keys to a brand new mini-bus to the head teacher during an exciting presentation event organised by William Murray. The school scooped the fantastic prize when talented student George Guven won the online music mixing competition – Quornmix.co.uk

Everyone meet Emma Pengelly, the newest member of the William Murray team.  Emma joined us this week as Senior Account Executive.  Welcome Emma!

The William Murray Wonder Women are cover girls!

It may look like a picture of your favourite snack, but this image has a hidden meaning… Aggregate Industries has discovered that used chip fat can be used in road construction, opening an opportunity for restaurants to dispose of their old cooking oils responsibly.