According to Robert Tate, membership director of Business in the Community (BITC), the current challenging economy isn’t a reason not to continue.
“We believe that responsible business practice isn’t just a nice to have, it’s essential for winning business and establishing a good reputation in today’s socially conscious world. To our members, putting social, community and environmental projects on hold until the economy fully recovers is not an option. Once the negative impact of the recession is over, the companies that maintained these commitments will surely reap the rewards.”
“Values, integrity and responsible business practice are not just for the good times. In fact, BITC was founded in 1981 to reinforce the responsibility of businesses to play their role in counteracting the social depression of the time. In a recession, social problems are heightened and environmental issues certainly won’t wait until it’s over.”
Step 1
RBP should be an integrated part of your business strategy, not bolted-on as a nice to have. Think about how you can use it to underpin and build on your company’s values.
Step 2
Invite input from employees. Involving your workforce in creating and updating your RBP strategy creates a sense of working together to achieve an aim beneficial to all. This has worked well for Wetherspoons, which introduced a ‘Tell Tim’ (Tim Martin, Wetherspoons’ founder and chairman) employee suggestion scheme. Receiving twenty submissions a day, the scheme financially rewards suggestions with merit and considers a selection to introduce.
Step 3
Make sure there is something for everyone by covering Business in the Community’s Four Pillars of RBP: Community, Workplace, Marketplace and the Environment.
Step 4
Acknowledge that results are gradual and that small actions can make the greatest difference overall. Grass-roots initiatives such as turning off lights and equipment when not in use can be just as effective and credible as costly, one-off gestures
Step 5
Appreciate that solid and all-encompassing RBP initiatives are what consumers and other companies want to see when looking to do business. The challenge lies in how you communicate your position in a way that gets across your commitment to RBP and added value as a business.
If you would like more information about how to set up and communicate your responsible business, please call Anita Woods on 020 8256 1360 or email anita@williammurray.co.uk