Celebrating 23 years of helping our clients grow their businesses

When 3663 completed Paddock Wood – one of the most technologically advanced and sustainable depots – William Murray made sure that the trade, local and national press took note of the depot’s credentials.

Ahead of the depot’s launch William Murray created a media buzz by drip-feeding information to journalists through relevant features, conversations and award entries.

The results speak for themselves:

• 3,750,000 viewers were exposed to the story on BBC News
• £44,516 worth of PR coverage was generated giving 3663 a return on investment of 8:1
• An informal, lively debate cemented 3663’s credentials with council members arguing 3663’s case to journalists
• Six months after the launch, news stories and features focusing on Paddock Wood are still being published in the press

Through an integrated campaign encompassing print and online media, a bespoke Christmas website and an email series, William Murray firmly positioned 3663 as the supplier of choice for Christmas:

• In excess of 843,336 customers and potential customers had the opportunity to read about 3663’s offering in 29 trade press articles
• The bespoke microsite achieved 5,750 page views from potential customers seeking inspiration, advice and promotions when planning their festive menus
• 472 email addresses were collected through data-capture on the microsite giving 3663 a list of new business targets
• A series of Christmas emails regularly drove traffic to the microsite allowing 3663 to highlight new promotions and demonstrate its expertise

Best wishes for 2010.

The team is back, refreshed and ready to go