Celebrating 23 years of helping our clients grow their businesses

NOW IS the time to put a social media strategy in place. With 500 million active Facebook users globally, the need for getting your brand seen by your customers is even greater.

William Murray Communications has launched a fast-track way to start right now. At a time when marketing budgets are working harder than ever, Social media for business should be part of your strategy.

Contact digital and social media director Bernadette Costello for an initial chat about your online needs. +44 (0)20 8256 1360.

IF YOU’RE not a sponsor of 2012 then mind how you market your products at the Games

The London 2012 Organising Committee has warned UK companies, who are not sponsors of the London Olympics, that associating their brands with the Games could result in court action.

Firms cashing in with marketing jargon related to the London Olympics or Paralympics – in ads and press releases – also face paying out hefty compensation for breaching the rules. (more…)

WILLIAM MURRAY, the No1 PR and communications agency for foodservice and hospitality, has launched three fast-track steps for businesses to embrace social media. The three stages form a social media strategy to position your company for growth.

Used on their own, each step targets different areas of your online strategy – without duplicating the work of your marketing or web team.

What are William Murray’s new services and how will they grow my online business?

1.    The online report
This bespoke report is for companies keen to engage with potential customers on social media sites but need help defining the right audiences. Extensive, behind-the-scenes research identifies these target groups for you and recommends the key messages you should be communicating about your brand.

2.    The social media workshop
This half-day workshop helps your staff communicate commercially on social media sites. We’ll devise guidelines to avoid staff damaging your brand while helping them stay true to the chatty spirit of Twitter, Facebook and LinkedIn.

This hands-on, practical social media course will give your staff the tips and tools to attract new business. Potential new customers will be directed to your website and not to a competitor or third party. We work with your web team to optimise social media.

3.    The engagement plan
This monthly strategy will target and engage with your potential customers on social media sites. It includes a combination of SEO (Google AdWords where necessary), relevant blogs for your industry, hands-on social media and contact with online influencers. Other elements include:
•    Reporting the changes to your search engine rankings
•    Writing and syndicating news and blogs to press distribution services
•    Creating quality links to your website to increase your Google presence.

To discuss how social media helps business, and other online marketing queries, please call Bernadette Costello, digital & social media director at William Murray, on +44 20 8256 1360.

Or email: bernadette@williammurray.co.uk
LinkedIn: Bernadette Costello

“The biggest challenges facing businesses are being found in search engines by the right target audiences – but then working out what to say to their customers,” said Bernadette Costello, digital and social media director at William Murray.

“Companies are under increasing pressure to make their marketing budgets work harder – social media is a cost-effective way of doing this. William Murray’s three new steps will identify where your target groups are talking about your brand. We also work flexibly with your team to reposition your business for growth.”

Then come and work with William Murray and you’ll be rubbing shoulders with the crème-de-la-crème of chefs.

An award-winning PR and communications agency, William Murray runs trade and consumer campaigns across all media platforms. We’ve worked with Hell’s Kitchen stars including Marco Pierre White and Jean-Christophe Novelli, as well as chefs Michel Roux Junior and Glynn Purnell.

Work with masterchefs like Jean-Christophe Novelli

We are now looking for a senior account manager with an eye for detail, ideas by the dozen and a passion for food, drink and hospitality.

You’ll work on a range of major accounts for print, trade, consumer, TV and social media. In return for your previous experience as a PR account manager, we promise you a fast-track career progression in a top 100 agency.

Interested?
Persuasive?
Great writing skills?
Organised?
And above all, fun to work with?
Then we’d like to hear from you.

To apply for the role of senior account manager at William Murray:
Please send us an email telling us your proudest PR achievement to date, along with your CV and salary expectations to Judith Williamson: Judith@williammurray.co.uk
For further questions call +44 (0)20 8256 1360.

William Murray location
William Murray’s office is in East Croydon -  just 15 minutes from Victoria and London Bridge and with some of the best shopping facilities in the South East.

Package
We offer a competitive salary, on-going training and flexible benefits.