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March 4, 2010

A match made in food heaven?

Filed under: News of the day — michelle @ 9:28 am

So McDonald’s have teamed up with Weight Watchers so that customers can see which of the fast food restaurant’s meals they can eat whilst on the diet.  It may have been launched in New Zealand but it’s probably only a matter of time before it hits the UK.

It’s a good example of how out of home establishments are responding to pressure from the FSA and an increasing consumer demand for healthier options.  Eating out is no longer seen as an indulgence and with one in six meals now eaten out of home, it’s important for operators to offer healthy choices.  That said, I question whether chicken nuggets or anything deep fried could really be healthy and they are hardly the most filling meal.  Give me a big juicy salad over greasy, cheap chicken any day.

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