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Today’s Daily Mail has shared with the world what many of us in the trade know already – frozen veg can be more nutritious than fresh.

A study commissioned by Birds Eye, and carried out by the Institute of Food Research, is sure to raise some eyebrows among unsuspecting shoppers who, according to the survey, believe fresh vegetables sold in supermarket are less than four days old. The article will deliver a reality check as fresh veg can actually be up to nine days old when it reach the supermarket and stay on the shelf for four more! Now where are my frozen peas…